Service
SEO
Compounding organic pipeline for software companies.
The short answer
SEO for software is the practice of engineering your website, content, and topical authority to rank for the specific queries your ICP uses when evaluating solutions. It combines technical SEO, on-page optimization, content clusters, and internal link architecture into one system.This page covers how seo is run: deliverables, cadence, and process. Package inclusions and prices live on the pricing page, and category-specific detail lives on the industry pages.
Deliverables
What you actually get.
- Technical SEO audit + fixes (Core Web Vitals, crawl, index, schema)
- ICP-aligned keyword strategy across bottom-, middle-, and top-of-funnel
- Topical cluster maps with pillar + supporting pages
- 4-20+ net-new SEO pages per month depending on tier
- Internal linking system with descriptive anchors
- Programmatic SEO templates for long-tail (Momentum+)
- Monthly reporting: rankings, non-branded traffic, pipeline attribution
Outcomes
What changes in the business.
- Grow non-branded organic traffic month over month
- Own the queries where buyers actually shortlist vendors
- Reduce dependency on paid channels for pipeline
Process
How we run it.
01
Audit
Full technical, on-page, and topical audit against ICP query universe.
02
Strategy
Prioritized roadmap of clusters, pillar pages, and technical fixes.
03
Produce
Editorial-grade pages built to rank and convert, shipped weekly.
04
Compound
Monthly refresh, internal linking passes, and expansion into adjacent clusters.
Where this sits
SEO is one stage of a connected system.
Run on its own it can help. Run inside the system, it compounds with the other seven stages. Step through to see how they connect.
Stage 03
Search and AI discovery
SEO, AEO, and GEO run together so buyers and answer engines both find and describe you correctly.
How this differs by industry
SEO is not run the same way in every category.
The queries buyers run, the trust signals they need, and the review process we work inside change by category. Each industry page sets out what changes and what stays the same.
B2B SaaS
Horizontal SaaS built for teams, sold through pipeline.
Vertical SaaS
Industry-specific SaaS: legal, healthcare, construction, hospitality, and more.
Developer Tools
Developer-first products with PLG motion, docs, and community.
Fintech
Regulated financial software: payments, lending, wealth, and infrastructure.
AI & ML Products
AI-native products, model APIs, and ML platforms.
Consumer Software
Secondary capability. Consumer apps where search, content, and paid drive growth.