Industry
Growth marketing for B2B SaaS.
Horizontal SaaS built for teams, sold through pipeline.
The short answer
For horizontal B2B SaaS companies, growth compounds when the marketing site, SEO surface, AEO citations, and paid pipeline all run against the same ICP and funnel model. Momentence operates that engine as one team so pipeline stops resetting every quarter.
- Non-branded organic and AEO citations become the majority of pipeline over 6 to 12 months
- Paid stops being the only lever and becomes the accelerant on a working organic base
- Sales gets a live pipeline dashboard instead of quarterly agency reports
Symptoms
Where B2B SaaS growth typically breaks.
- Marketing site can't publish product, solutions, or comparison pages fast enough
- SEO plateaued after ranking for brand and a handful of category terms
- Buyers already shortlist competitors via ChatGPT and Perplexity before hitting the site
- Paid CAC drifted up as creative went stale and audiences repeated
- Content, SEO, and paid live in three tools with three narratives
How we adapt
Services, tuned to your vertical.
AI Website Design
Product-led site with solutions, use cases, integrations, and comparison surfaces. Component library your team can extend without engineering.
SEO
ICP-aligned clusters across category, jobs-to-be-done, integrations, and comparison. Programmatic templates for long-tail intent at Dominate.
AEO
Definition-first restructuring on category pages, JSON-LD Product and Service graphs, and prompt-level citation tracking for shortlist questions.
Content Marketing
SME interviews with your product and CS leaders. Twelve to twenty pieces per month covering pillars, clusters, comparisons, and product-led content.
Paid Advertising
Google, LinkedIn, and retargeting on first-party signals. Landing pages purpose-built per audience and matched to sales' ICP tiers.
Recommended tier
B2B SaaS: usually a Momentum engagement.
Momentum $14,000/ month, 6-month minimum
Most B2B SaaS companies between $3M and $15M ARR need the full content plus paid engine, not just the foundation. Momentum is the default; Dominate at $15M+ ARR when programmatic and multi-channel paid become the constraint.
Services for this industry
Every service, tuned to B2B SaaS.
FAQ
B2B SaaS questions.
Do you work with pre-Series A B2B SaaS?
Yes, on Ignite. We stand up the site, SEO foundation, and AEO structure so the compounding surface exists when you raise. We do not take companies still searching for problem to solution fit.
Can you replace our existing content agency?
In most cases yes, and it usually saves more than the agency itself: SEO, AEO, content, paid, and site stop needing separate roadmaps and separate calls.
How do you measure pipeline attribution?
Multi-touch view alongside self-reported source, tied to your CRM. We report pipeline created, opportunities influenced, and CAC by channel, not vanity clicks.