Ninety days from fragmented activity to a system that produces pipeline.
Here is the plan itself: what happens in each phase, what you receive, what we need from your team, and when each of the eight operating domains starts producing.
The short answer
Every Momentence engagement runs the same 90-day sequence: diagnose and decide, build the spine, then turn on compounding. Your package decides the depth, meaning how many clusters, channels, markets, and pages are in scope. It does not change the order, because measurement has to exist before spend, and the site has to be publishable before content can compound.
- Days 1 to 30: diagnose, agree on measurement, rank the work.
- Days 31 to 60: ship the site, the search foundations, and the tracking.
- Days 61 to 90: publishing, paid, and iteration running on a weekly rhythm.
The plan
Three phases, with the outputs named.
Each phase ends with artifacts you own, not a status update. Here is what lands and what we need from your side to make it land on time.
Diagnose and decide
We establish what is true today, agree on how growth will be measured, and rank the work before anyone builds anything.
What you get
- Growth system audit across site, search, content, paid, and pipeline data
- Revenue measurement model: definitions, events, stages, and the single source of truth for pipeline
- AI discovery baseline: prompt set, citation share, and how the major engines currently describe you
- Conversion architecture review of every page a buyer touches before a request
- Ranked roadmap with the first 90 days sequenced and the reasoning written down
What we need from you
- Read access to analytics, search console, ad accounts, and CRM reporting
- Two or three conversations with the people accountable for marketing, sales, and product
- Your current positioning, pricing, and ICP definition as they actually stand
Build the spine
The site, the search foundations, and the measurement plumbing go live so every later action is trackable and every page is publishable without engineering.
What you get
- New marketing site shipped with a page system your team can extend
- Technical SEO, internal linking, and topical structure implemented, not just recommended
- AEO and GEO foundations: AI crawler access, indexable rendering, answer-first structure, factual consistency, structured data
- Tracking, dashboards, and CRM handoffs live and reconciled against your CRM
- Lifecycle nurture in place for requests that are real but not ready
- First experiment queue opened on messaging, offers, and primary conversion paths
What we need from you
- One decision maker for site copy and design approvals
- CRM admin access for field and stage changes
- Brand assets and any legal or compliance review requirements up front
Turn on compounding
Publishing, paid, and iteration run on a weekly rhythm, and the first monthly report tells you what to fund next.
What you get
- Content engine publishing on cadence against the questions your category gets asked
- Paid channels live where the media budget qualifies, iterated weekly on creative and audience
- Off-site corpus and entity work underway so engines describe you accurately
- Attribution reporting connecting each channel to pipeline created and pipeline won
- First monthly report with results, what we learned, and ranked next actions
- Standing test queue running with results written down each week
What we need from you
- Subject matter access for reviews, typically 60 to 90 minutes per week
- Approved media budget if paid is in scope
- Sales feedback on lead quality so targeting and offers can correct quickly
Operating domains
When each of the eight domains starts.
The same eight domains we operate between market discovery and qualified pipeline, mapped to the phase where each one begins producing.
Stage 01
Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
| Operating domain | Days 1 to 30 | Days 31 to 60 | Days 61 to 90 |
|---|---|---|---|
| Growth strategy and prioritization | Audit, constraint diagnosis, ranked roadmap | Roadmap converted into a sequenced build and publish plan | Quarterly planning starts, roadmap reprioritized on evidence |
| Website and conversion architecture | Page inventory and conversion path review | New site and page system shipped | Conversion tests running on the highest traffic paths |
| Search and AI discovery | Technical, on-page, and observed-citation baseline across assistants | Technical SEO, crawler access, structured data, and factual consistency implemented | Cluster expansion plus off-site accuracy, corrections, and earned mentions |
| Content and demand creation | Question and cluster research against real buyer language | Editorial system, briefs, and first pillar pages | Full publishing cadence with refresh queue running |
| Paid acquisition | Account, creative, and CAC audit | Account restructure, tracking, and audience build | Live spend with weekly creative and audience iteration |
| Revenue measurement and attribution | Measurement model and metric definitions agreed | Tracking and dashboards live and reconciled | First monthly report with pipeline attribution by channel |
| CRM and lifecycle integration | CRM field, stage, and routing review | Handoffs, routing, and lifecycle nurture in place | Lead quality feedback loop running with sales |
| Continuous experimentation | Test backlog built from the audit findings | First tests live on messaging and conversion | Standing weekly test queue with written results |
Growth strategy and prioritization
- Days 1 to 30
- Audit, constraint diagnosis, ranked roadmap
- Days 31 to 60
- Roadmap converted into a sequenced build and publish plan
- Days 61 to 90
- Quarterly planning starts, roadmap reprioritized on evidence
Website and conversion architecture
- Days 1 to 30
- Page inventory and conversion path review
- Days 31 to 60
- New site and page system shipped
- Days 61 to 90
- Conversion tests running on the highest traffic paths
Search and AI discovery
- Days 1 to 30
- Technical, on-page, and observed-citation baseline across assistants
- Days 31 to 60
- Technical SEO, crawler access, structured data, and factual consistency implemented
- Days 61 to 90
- Cluster expansion plus off-site accuracy, corrections, and earned mentions
Content and demand creation
- Days 1 to 30
- Question and cluster research against real buyer language
- Days 31 to 60
- Editorial system, briefs, and first pillar pages
- Days 61 to 90
- Full publishing cadence with refresh queue running
Paid acquisition
- Days 1 to 30
- Account, creative, and CAC audit
- Days 31 to 60
- Account restructure, tracking, and audience build
- Days 61 to 90
- Live spend with weekly creative and audience iteration
Revenue measurement and attribution
- Days 1 to 30
- Measurement model and metric definitions agreed
- Days 31 to 60
- Tracking and dashboards live and reconciled
- Days 61 to 90
- First monthly report with pipeline attribution by channel
CRM and lifecycle integration
- Days 1 to 30
- CRM field, stage, and routing review
- Days 31 to 60
- Handoffs, routing, and lifecycle nurture in place
- Days 61 to 90
- Lead quality feedback loop running with sales
Continuous experimentation
- Days 1 to 30
- Test backlog built from the audit findings
- Days 31 to 60
- First tests live on messaging and conversion
- Days 61 to 90
- Standing weekly test queue with written results
Operating rhythm
How you stay current without chasing us.
The cadence starts in week one and does not change after the first 90 days.
Written weekly update
What shipped, what moved, what is blocked, and what we are doing next. In writing, every week, no meeting required to read it.
Monthly report
Results against the measurement model, what we learned, and ranked next actions with the reasoning included.
Shared roadmap
One live roadmap you can see at any time, so priority changes are visible rather than announced later.
Standing test queue
Messaging, pages, offers, and channels always have something in test, and every result gets written down.
Depth by package
Same sequence, different depth.
Ignite, Momentum, and Category Leadership all run these three phases. The package decides how many clusters, channels, markets, and pages are in scope.
Pick the depth
Published monthly pricing with inclusion limits spelled out per package, plus a fit calculator that accounts for sales motion, average contract value, media budget, team, and data readiness.
Want the plan before the term?
The Growth System Diagnostic is a flat $12,500 for 30 days and produces the roadmap, the measurement model, the prioritized backlog, and this 90-day plan built for your business. The full fee is credited toward your first three months if you continue within 60 days.
Your first 90 days
Get this plan applied to your company
Send your details and we will send the phased plan as a working document, plus the access checklist and the measurement baseline template we use in week one.
- The three-phase plan with outputs listed per phase
- The eight operating domains mapped to when each one starts
- The access checklist so week one does not stall
- One follow-up email asking what your growth constraint is, nothing else
Questions
First 90 days, answered.
More on how we work in our methodology and the full FAQ.