Turn fragmented growth activity into a system that produces pipeline.
Momentence designs, builds, and operates the connected website, search, content, paid, conversion, and measurement infrastructure behind software growth.
Published monthly pricing, a 6-month term, and a proof library of the actual deliverables.
Operating scope
Momentence designs, builds, and operates the connected digital system that turns market demand into measurable pipeline.
Eight domains, run as one system between market discovery and qualified pipeline. Not eight separate marketing services stitched together in a status meeting.
Buyers searching, asking an AI assistant, reading, comparing, or clicking an ad.
Stage 01
Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
What you get
- Growth system audit across site, search, content, paid, and pipeline data
- Ranked roadmap with the sequencing reasoning written down
- ICP, positioning, and messaging inputs the rest of the system is built from
How it is measured
Every active workstream traces back to a ranked reason, reviewed monthly.
Hands off to Product strategy, which your team owns.
Connected, not owned by us
Sales
We hand over qualified requests with context and agree the follow-up standard. Your team runs the conversation, the demo, and the close.
RevOps
We align to your CRM objects, stages, and definitions rather than inventing parallel ones. Where a definition is missing, we propose one in writing.
Customer success
Retention, onboarding, and expansion stay with your team. We take the language of real customer outcomes and put it in front of new buyers.
Product strategy
Roadmap and pricing decisions are yours. We translate them into positioning, pages, and campaigns, and report back what the market says.
We do not replace sales, RevOps, customer success, or product strategy. We own the digital growth infrastructure that connects them, and we integrate with the people already accountable for each one.
Read all eight stages as plain text
01Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
Measured by: Every active workstream traces back to a ranked reason, reviewed monthly.
02Website and conversion architecture
The site, page system, and conversion paths turn attention into requests your team can work.
Measured by: Conversion rate to qualified request, and time to publish a new page.
03Search and AI discovery
SEO, AEO, and GEO run together so buyers and answer engines both find and describe you correctly.
Measured by: Non-branded organic entrances, plus observed citations across the prompt set.
04Content and demand creation
A publishing engine aimed at the questions your category actually gets asked.
Measured by: Pages published against plan, and the pipeline each cluster is credited with.
05Paid acquisition
Google, LinkedIn, and Meta iterated weekly against pipeline, not clicks.
Measured by: Cost per qualified opportunity, tracked against the pipeline target.
06Revenue measurement and attribution
Tracking, dashboards, and reporting connect every channel to pipeline and revenue.
Measured by: One source of truth for pipeline that marketing and sales both accept.
07CRM and lifecycle integration
Clean handoffs into your CRM, plus the lifecycle nurture that keeps demand from leaking.
Measured by: Speed to first response, and the share of requests that reach a real conversation.
08Continuous experimentation
A standing test queue across messaging, pages, offers, and channels, with results written down.
Measured by: Tests shipped per month, and the decisions they changed.
The same eight domains, in detail
01
Growth strategy and prioritization
One roadmap that decides what gets built, published, and funded next, and what waits.
02
Website and conversion architecture
The site, page system, and conversion paths that turn attention into requests your team can work.
03
Search and AI discovery
SEO, AEO, and GEO run together so buyers and answer engines both find and describe you correctly.
04
Content and demand creation
A publishing engine aimed at the questions your category actually gets asked.
05
Paid acquisition
Google, LinkedIn, and Meta iterated weekly against pipeline, not clicks.
06
Revenue measurement and attribution
Tracking, dashboards, and reporting that connect every channel to pipeline and revenue.
07
CRM and lifecycle integration
Clean handoffs into your CRM, plus the lifecycle nurture that keeps demand from leaking.
08
Continuous experimentation
A standing test queue across messaging, pages, offers, and channels, with results written down.
Where our scope ends
We do not replace sales, RevOps, customer success, or product strategy. We own the digital growth infrastructure that connects them, and we integrate with the people already accountable for each one.
How we plug into GTM
Strategy that meets you where you are.
You don't need to hand us a finished marketing strategy and tell us what campaigns to run.
Momentence owns the growth layer of your GTM system. For earlier-stage companies, that means helping establish the foundation. For more mature companies, it means working within your existing GTM strategy and turning it into coordinated execution across your website, search, content, paid media, and conversion system.
Ignite
Under ~$3M ARR
Build the foundation.
We help clarify the ICP, buyer, positioning, messaging, use cases, buyer journey, channel priorities, and growth strategy required to build the rest of the system correctly.
Then we turn that foundation into your website, SEO, AEO, content, and acquisition programs.
Momentum
$3M to $15M ARR
Refine and operationalize.
You already have product-market fit and a working GTM motion. We pressure-test the strategy, identify gaps, align messaging and channels, and turn fragmented marketing activity into one coordinated growth engine.
Category Leadership
$15M+ ARR
Integrate and optimize.
Your GTM organization is already established. Momentence works alongside internal leadership to translate strategy into stronger execution across website, SEO, AEO, content, paid acquisition, conversion, and measurement.
The more mature your GTM organization becomes, the more Momentence shifts from building the foundation to integrating with and amplifying the strategy you already have.
We own the growth layer of GTM.
Momentence connects the strategic decisions behind growth to the channels responsible for creating demand and pipeline.
Walk through the eight stages of the system to see what each one produces and how it is measured.
Our work starts upstream enough to make execution effective. We do not automatically replace your broader corporate GTM strategy, sales organization, product strategy, pricing model, RevOps function, or customer success organization.
Where those decisions already exist, we work from them.
Where gaps prevent growth execution from working, we help close them.
Pricing
Every price is published, including the implementation fee.
Four tiers, published rates, and a clear list of what triggers custom pricing. Pick where you are, we'll tell you honestly if you're in the wrong tier.
Not a tool subscription
A visibility platform gives your team access to a dashboard. Momentence takes accountability for the outcome, and reports on pipeline rather than on task usage.
No seats, no task credits, no overage fees or surprise usage metering. A licence plus the person to operate it usually costs more than this retainer and still leaves the website, the off-site work, and paid media unowned. See the cost comparison.
Ignite
Pre-Series A software companies under ~$3M ARR
6-month minimum
Plus $4,500 one-time implementation fee
A modern site and a working search foundation that starts producing qualified traffic.
- AI-powered marketing site, up to 50 core pages
- Technical and on-page SEO foundation
- AEO and GEO foundation with 5 observed prompts
- 4 net-new SEO pages every month
- Analytics, conversion tracking, and a monthly report
Momentum
$3M-$15M ARR software companies scaling pipeline
6-month minimum
Plus Media budget from $15K per month, billed directly to you
Inbound pipeline compounding month over month from search, content, and paid together.
- Everything in Ignite
- 12 SEO pages per month across intent clusters
- AEO and GEO programs with 20 observed prompts
- Paid media on up to 2 channels, creative and landing pages included
- Quarterly CRO experiments and a live dashboard
Category Leadership
$15M+ ARR software companies going after category leadership
6-month minimum
Plus Media budget from $15K per month, billed directly to you
Becoming the default answer in your category across search, AI assistants, and paid.
- Everything in Momentum
- Programmatic SEO page systems for long-tail intent
- 20+ net-new content pieces per month
- Advanced AEO and GEO with 50+ observed prompts
- Paid media on up to 4 channels with a creative studio
Custom
Multi-product, multi-brand, or multi-geo software companies
Custom term
One connected growth system running across multiple products, brands, or markets.
- Everything in Category Leadership, scaled to your surface area
- Multi-language and multi-region SEO, AEO, and GEO
- Multi-brand content, paid, and entity graph programs
- Fractional pod across every discipline, allocated per SOW
- Warehouse and BI integration with executive reporting
Not ready for a six-month program? The Growth System Diagnostic is a flat $12,500 for 30 days and produces the roadmap, measurement model, backlog, and first 90-day plan, credited in full toward your first three months if you continue within 60 days. See the diagnostic.
Custom starts at $50K/mo as a fractional multidisciplinary growth pod: strategy, SEO/AEO/GEO, content, paid media, creative, analytics, and growth engineering, with allocation tailored to each statement of work. See what the entry point covers.
Looking for a specialist engagement? See how we work as a B2B SaaS SEO agency, a fintech SEO agency, or a B2B advertising agency.
Self-qualify
Do you have the problem we solve?
A partner is only useful if the problem lines up. Read both columns honestly, if the left describes you, we should talk.
This is for you if
- You sell B2B software or SaaS and pipeline drives the business
- Your marketing site can't ship pages as fast as marketing needs
- Non-branded organic traffic is flat, decaying, or nonexistent
- ChatGPT, Perplexity, and Google AI Overviews never cite you when buyers ask your category question
- When AI does describe your product, category, or pricing, it gets it wrong or leaves you off the shortlist
- Paid CAC has crept up and creative iteration is slow
- You want one partner running site, content, SEO, AEO, GEO, and paid as one system
This isn't for you if
- You need a one-off logo, one-off landing page, or a 2-week sprint
- You are pre-product and still searching for problem-solution fit
- You want a link-building or backlink-only vendor
- You want an order-taker rather than recommendations documented in writing, including the ones you disagree with
- You need a fully in-house team seat, not a partner
Deliverables
What you actually get.
Not hours, not decks. Concrete artifacts that live in your business after we're done.
A rebuilt marketing site
Modern, SSR, semantic, and shipped in weeks. Your team can publish without engineering.
A compounding content engine
4-20+ ICP-aligned pages per month across pillars, clusters, and comparison surfaces.
SEO that actually ranks
Technical SEO, on-page, internal linking, and topical authority engineered together.
AEO: readable, quotable pages
Crawler access for the bots that feed AI answers, indexable pages, answer-first structure, and a fixed prompt set we check and report on.
GEO: better public evidence
Consistent facts everywhere you are described, corrected third-party claims, earned mentions, and observed wording over time.
Paid media, iterated weekly
Google, LinkedIn, Meta with ICP-targeted audiences and creative that keeps compounding.
One operating rhythm
Shared roadmap, live dashboard, a written weekly update, and a monthly report with ranked next actions.
Process
How it works.
Four phases, a written weekly update, and a monthly report with ranked next actions.
01
Diagnose
Two-week audit of site, content, SEO, paid, and pipeline data, plus a baseline of crawler access, factual consistency, and how assistants currently describe you.
02
Build
Ship the AI-powered site, stand up SEO, AEO, and GEO foundations, and fix entity consistency so models describe you correctly.
03
Compound
Turn on the content engine, the AEO and GEO program including off-site corpus work, and paid channels. Weekly iteration, monthly reviews.
04
Iterate
Quarterly planning, rolling content refresh, and expansion into adjacent clusters and channels.
Brand genesis
Two words, one operating principle.
The name is a blend. We took the outcome every software company actually wants and the discipline that produces it, then fused them.
Source 01
MOMENTUM
Source 02
CADENCE
MOMENTENCE
momentum + cadence = momentence
01
momentumnoun.
mass in motion
The result. Compounding is the whole point: rankings, citations, content, and pipeline should be worth more in month twelve than in month one, without you spending more to keep them there.
02
cadencenoun.
the beat that produces it
The method. Momentum is not luck, it is the output of a rhythm you can set a calendar to: pages shipped weekly, experiments run weekly, a written update every Friday.
Momentum is the result. Cadence is the method. Momentence is what happens when a growth program finally has both, which is why our methodology is built around a weekly beat rather than a quarterly campaign.
Ready to compound pipeline?
30-minute call, no pitch deck. We'll audit where the growth engine is broken and tell you honestly if we're the right partner.