Lower-risk entry point
Buy the plan before you buy the program.
A paid 30-day assessment of your growth system. You leave with the roadmap, the measurement model, the prioritized backlog, and the first 90-day execution plan, whether or not you continue with us.
The full $12,500 is credited toward your first three months if you start an ongoing engagement within 60 days of delivery.
Who it is for
Built for one decision.
The short answer
A paid 30-day assessment of the digital growth system between market demand and qualified pipeline. It produces a roadmap, a revenue measurement and attribution model, a prioritized backlog, and a first 90-day execution plan for a flat $12,500, credited in full toward the first three months of an ongoing engagement started within 60 days.
Software companies that want the plan, the numbers, and the priorities before committing to a retainer. It is also the honest answer when the constraint is unclear: spending six months on the wrong priority costs far more than a month spent finding the right one.
Deliverables
What you receive.
- Growth system roadmap across website, search, content, paid, and conversion
- Revenue measurement and attribution model, built against your CRM
- Prioritized backlog of opportunities, sized by effort and expected impact
- First 90-day execution plan with owners, sequence, and success metrics
- Working session to walk your team through the findings and the plan
The system
The system the diagnostic maps.
The diagnostic assesses all eight stages and tells you which ones are constraining pipeline right now.
Buyers searching, asking an AI assistant, reading, comparing, or clicking an ad.
Stage 01
Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
What you get
- Growth system audit across site, search, content, paid, and pipeline data
- Ranked roadmap with the sequencing reasoning written down
- ICP, positioning, and messaging inputs the rest of the system is built from
How it is measured
Every active workstream traces back to a ranked reason, reviewed monthly.
Hands off to Product strategy, which your team owns.
Connected, not owned by us
Sales
We hand over qualified requests with context and agree the follow-up standard. Your team runs the conversation, the demo, and the close.
RevOps
We align to your CRM objects, stages, and definitions rather than inventing parallel ones. Where a definition is missing, we propose one in writing.
Customer success
Retention, onboarding, and expansion stay with your team. We take the language of real customer outcomes and put it in front of new buyers.
Product strategy
Roadmap and pricing decisions are yours. We translate them into positioning, pages, and campaigns, and report back what the market says.
We do not replace sales, RevOps, customer success, or product strategy. We own the digital growth infrastructure that connects them, and we integrate with the people already accountable for each one.
Read all eight stages as plain text
01Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
Measured by: Every active workstream traces back to a ranked reason, reviewed monthly.
02Website and conversion architecture
The site, page system, and conversion paths turn attention into requests your team can work.
Measured by: Conversion rate to qualified request, and time to publish a new page.
03Search and AI discovery
SEO, AEO, and GEO run together so buyers and answer engines both find and describe you correctly.
Measured by: Non-branded organic entrances, plus observed citations across the prompt set.
04Content and demand creation
A publishing engine aimed at the questions your category actually gets asked.
Measured by: Pages published against plan, and the pipeline each cluster is credited with.
05Paid acquisition
Google, LinkedIn, and Meta iterated weekly against pipeline, not clicks.
Measured by: Cost per qualified opportunity, tracked against the pipeline target.
06Revenue measurement and attribution
Tracking, dashboards, and reporting connect every channel to pipeline and revenue.
Measured by: One source of truth for pipeline that marketing and sales both accept.
07CRM and lifecycle integration
Clean handoffs into your CRM, plus the lifecycle nurture that keeps demand from leaking.
Measured by: Speed to first response, and the share of requests that reach a real conversation.
08Continuous experimentation
A standing test queue across messaging, pages, offers, and channels, with results written down.
Measured by: Tests shipped per month, and the decisions they changed.
Sequence
How the 30 days run.
Week 1
Baseline and access
We read the system as it is: site architecture, search and AI visibility, paid accounts, content inventory, analytics, and CRM reporting. Interviews with marketing, sales, and product leadership.
Week 2
Diagnosis
We isolate the binding constraint, size the opportunities, and rebuild the measurement picture so the numbers you report are the numbers you can trust.
Week 3
Model and backlog
Attribution and measurement model drafted against your CRM. Opportunity backlog scored by effort, expected impact, and time to signal.
Week 4
Plan and handover
The roadmap and the first 90-day execution plan, with owners, sequence, and success metrics, walked through with your team in a working session.
FAQ
Diagnostic questions.
It is a flat $12,500, paid once, for a 30-day engagement. The full amount is credited toward your first three months if you start an ongoing engagement within 60 days of delivery.
Everything: the roadmap, the measurement model, the prioritized backlog, and the 90-day plan. If you want to run it in-house or hand it to another partner, that is a legitimate outcome and the documents are built to be handed over.
Because a real diagnostic takes senior time across strategy, search, paid, content, and analytics. Free audits are sales collateral. This is 30 days of paid work that produces a plan you can execute with or without us.
Read access to analytics, search console, ad accounts, and CRM reporting, plus two or three conversations with the people who own marketing, sales, and the product roadmap.
Yes. If you already know your constraint and your plan, start with the package that fits. The diagnostic exists for teams who want the plan and the numbers before committing to six months.
Start with the diagnostic.
30-minute call to confirm scope and access. If a package is the better first move, we will say so.