Industry
Growth marketing for Consumer Software.
B2C software: creator tools, productivity, health, and lifestyle apps.
The short answer
Consumer software grows on ruthless CAC discipline, LTV modeling, and creative velocity. Momentence pairs a conversion-tuned site and content library with paid media that iterates weekly against LTV, not against last-click CAC.
- Weekly creative iteration is the real growth lever, not audience tricks
- Site conversion rate is worth more than another SEO article most weeks
- LTV-based bidding beats last-click bidding once the data model is in place
Symptoms
Where Consumer Software growth typically breaks.
- Site funnel leaks between landing, signup, and activation because copy and design fight each other
- SEO writes for engagement metrics that do not correlate with paid users
- AEO is absent even though consumers ask AI for product recommendations daily
- Paid creative refresh is monthly instead of weekly, so CAC drifts up
- Attribution model can't tell which channel is actually paying back
How we adapt
Services, tuned to your vertical.
AI Website Design
Conversion-first IA, mobile-first design system, and copy tested against real intent segments.
SEO
Bottom-funnel clusters that map to paid customers, not casual readers. Aggressive on-page CRO in parallel.
AEO
Product recommendation prompts, category education prompts, and comparison prompts. Real consumer buyers ask AI these questions constantly.
Content Marketing
Content that fills the middle of the funnel between paid and organic search. Community-adjacent formats where the category supports it.
Paid Advertising
Weekly creative pack production, LTV-aware bidding once data supports it, and cross-channel attribution tied to real cohorts.
Recommended tier
Consumer Software: usually a Momentum engagement.
Momentum $14,000/ month, 6-month minimum
Consumer software usually needs Momentum with paid weighted heavier. Dominate applies for multi-brand or multi-geo consumer portfolios where creative volume is the real bottleneck.
Services for this industry
Every service, tuned to Consumer Software.
FAQ
Consumer Software questions.
Do you run TikTok, YouTube, and other creator-heavy channels?
We run the creative and paid layer on Meta, Google, and short-form video where paid ROAS is measurable. Pure influencer or creator partnerships are add-ons, not a core service.
How do you handle attribution with iOS privacy changes?
First-party plus modeled attribution: server-side conversion signals, incrementality tests, and cohort LTV instead of last-click. We are honest that no attribution model is perfect and we tune based on paid-driven cohorts.
Can you help with pricing and packaging tests?
We can run the site side of pricing experiments and the messaging around them. Pricing itself is your call; we bring data and hypotheses to the conversation.