Industry
Growth marketing for Consumer Software.
Secondary capability. Consumer apps where search, content, and paid drive growth.
The short answer
Momentence is built primarily for B2B software and SaaS. Consumer software is a secondary capability we take selectively: when growth depends on the site, search, content, and paid media we operate, we are a strong fit. When it depends mainly on product analytics, onboarding and activation, retention and lifecycle messaging, app-store acquisition, affiliates, or consumer-scale creative testing, a consumer growth specialist is the better call and we will say so.
- Consumer engagements are scoped case by case, not run off our standard B2B playbook
- Site conversion rate is worth more than another SEO article most weeks
- LTV-based bidding beats last-click bidding once the data model is in place
Symptoms
Where Consumer Software growth typically breaks.
- Site funnel leaks between landing, signup, and activation because copy and design fight each other
- SEO writes for engagement metrics that do not correlate with paid users
- AEO and GEO are absent even though consumers ask AI for product recommendations daily
- Paid creative refresh is monthly instead of weekly, so CAC drifts up
- Attribution model can't tell which channel is actually paying back
How we adapt
Services, tuned to your vertical.
AI Website Design
Conversion-first IA, mobile-first design system, and copy tested against real intent segments.
SEO
Bottom-funnel clusters that map to paid customers, not casual readers. Aggressive on-page CRO in parallel.
AEO
Product recommendation prompts, category education prompts, and comparison prompts. Real consumer buyers ask AI these questions constantly.
GEO
App-store listings, review-site profiles, and best-of roundups tuned so models recommend you by name with current features and pricing.
Content Marketing
Content that fills the middle of the funnel between paid and organic search. Community-adjacent formats where the category supports it.
Paid Advertising
Weekly creative pack production, LTV-aware bidding once data supports it, and cross-channel attribution tied to real cohorts.
Recommended tier
Consumer Software: usually a Momentum engagement.
Momentum $15K / month, 6-month minimum
Consumer engagements are scoped individually and usually start at Momentum with paid weighted heavier. Because this is a secondary capability, we confirm fit before quoting rather than assuming the standard B2B program applies.
How each service works
Read the detail on any service.
The sections above cover what changes for this category. These pages cover how each service is actually run: deliverables, cadence, and process.
FAQ
Consumer Software questions.
Do you run TikTok, YouTube, and other creator-heavy channels?
We run the creative and paid layer on Meta, Google, and short-form video where paid ROAS is measurable. Pure influencer or creator partnerships are add-ons, not a core service.
How do you handle attribution with iOS privacy changes?
First-party plus modeled attribution: server-side conversion signals, incrementality tests, and cohort LTV instead of last-click. We are honest that no attribution model is perfect and we tune based on paid-driven cohorts.
Can you help with pricing and packaging tests?
We can run the site side of pricing experiments and the messaging around them. Pricing itself is your call; we bring data and hypotheses to the conversation.