Service
GEO (Generative Engine Optimization)
Control how AI models describe your brand, not just whether they cite a page.
The short answer
GEO (Generative Engine Optimization) is the practice of shaping the corpus a generative model draws on, so that when it writes about your category it describes you accurately and includes you in the shortlist. Where AEO optimizes an on-site page for a citation, GEO optimizes the off-site evidence: third-party reviews, comparison content, listicles, community threads, directories, and consistent entity naming everywhere your brand appears.Deliverables
What you actually get.
- Brand representation audit: what each model says about you today, verbatim
- Entity consistency pass across name, category, product names, and positioning
- Third-party corpus gap analysis: review sites, directories, roundups, communities
- Off-site placement program: comparison pages, listicle inclusion, review coverage
- Competitor displacement mapping on shortlist prompts
- Misstatement correction workflow for outdated or wrong model claims
- Share of voice reporting: how often you appear in category generations, cited or not
Outcomes
What changes in the business.
- Models describe your product and category position correctly
- You appear in generated shortlists even when no page is cited
- Outdated pricing, features, or positioning claims get corrected at the source
Process
How we run it.
01
Listen
Capture verbatim model output about your brand and category across engines.
02
Correct
Fix entity inconsistencies and chase down the sources feeding wrong claims.
03
Seed
Build presence on the third-party surfaces models actually weight.
04
Measure
Monthly share of voice and sentiment across a stable prompt set.
For your industry
GEO (Generative Engine Optimization), tuned to your vertical.
GEO (Generative Engine Optimization) for B2B SaaS
Horizontal SaaS built for teams, sold through pipeline.
GEO (Generative Engine Optimization) for Vertical SaaS
Industry-specific SaaS: legal, healthcare, construction, hospitality, and more.
GEO (Generative Engine Optimization) for Developer Tools
Developer-first products with PLG motion, docs, and community.
GEO (Generative Engine Optimization) for Fintech
Regulated financial software: payments, lending, wealth, and infrastructure.
GEO (Generative Engine Optimization) for AI & ML Products
AI-native products, model APIs, and ML platforms.
GEO (Generative Engine Optimization) for Consumer Software
B2C software: creator tools, productivity, health, and lifestyle apps.