Pricing
Published prices, clear scope, and stated inclusion limits.
Four tiers, published monthly rates, and a paid 30-day diagnostic if you want the plan before the program. Every tier pairs the growth strategy your stage needs with the execution behind it, so you are buying one system rather than a list of services.
Lower-risk entry point
Growth System Diagnostic
A paid 30-day assessment of your growth system. You leave with the roadmap, the measurement model, the prioritized backlog, and the first 90-day execution plan, whether or not you continue with us.
The full $12,500 is credited toward your first three months if you start an ongoing engagement within 60 days of delivery.
Either way, execution follows the same sequence. See your first 90 days.
Monthly billing on a 6-month minimum. Ignite also carries a one-time $4,500 implementation fee.
Paid advertising carries a $15,000 per month minimum media budget, billed directly to you on your own ad accounts at zero markup. When paid is active on Momentum, plan for roughly $30,000 per month all in: the $15K retainer plus at least $15K in media.
Ignite
Pre-Series A software companies under ~$3M ARR
6-month minimum
Plus $4,500 one-time implementation fee
A modern site and a working search foundation that starts producing qualified traffic.
- AI-powered marketing site, up to 50 core pages
- Technical and on-page SEO foundation
- AEO and GEO foundation with 5 observed prompts
- 4 net-new SEO pages every month
- Analytics, conversion tracking, and a monthly report
What needs to be in place
- A defined product and at least a rough ICP
- One internal owner for approvals and reviews
- Admin access to your site, domain, and analytics
- No paid media budget required at this stage
Momentum
$3M-$15M ARR software companies scaling pipeline
6-month minimum
Plus Media budget from $15K per month, billed directly to you
Inbound pipeline compounding month over month from search, content, and paid together.
- Everything in Ignite
- 12 SEO pages per month across intent clusters
- AEO and GEO programs with 20 observed prompts
- Paid media on up to 2 channels, creative and landing pages included
- Quarterly CRO experiments and a live dashboard
What needs to be in place
- Product-market fit and a working GTM motion
- At least one internal marketing owner
- CRM in place with deal stages we can report on
- Media budget from $15K per month when paid is active
Category Leadership
$15M+ ARR software companies going after category leadership
6-month minimum
Plus Media budget from $15K per month, billed directly to you
Becoming the default answer in your category across search, AI assistants, and paid.
- Everything in Momentum
- Programmatic SEO page systems for long-tail intent
- 20+ net-new content pieces per month
- Advanced AEO and GEO with 50+ observed prompts
- Paid media on up to 4 channels with a creative studio
What needs to be in place
- Internal marketing leadership to partner with
- Clean CRM and revenue data we can attribute against
- Defined markets, products, and priority segments
- Subject-matter experts available for interviews
- Media budget from $15K per month when paid is active
Custom
Multi-product, multi-brand, or multi-geo software companies
Custom term
One connected growth system running across multiple products, brands, or markets.
- Everything in Category Leadership, scaled to your surface area
- Multi-language and multi-region SEO, AEO, and GEO
- Multi-brand content, paid, and entity graph programs
- Fractional pod across every discipline, allocated per SOW
- Warehouse and BI integration with executive reporting
What needs to be in place
- A named executive sponsor for the engagement
- An owner per brand, product, or market in scope
- A data warehouse or BI layer we can integrate with
- Media budget scoped per market when paid is active
Revenue stage is only one input. Sales motion and average contract value, your existing marketing team, media budget, number of products and markets, website and content maturity, data and CRM readiness, and your primary growth constraint all move the answer. Run the best-fit calculator for a recommendation against all of them.
What you are buying
Every tier operates the same system, at a different depth.
Step through the eight stages to see what each one produces. Tiers change how much of each stage we run, not whether the stage exists.
Stage 01
Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
Full comparison
Everything included, tier by tier.
The cards above show the headline scope. This is the complete list, including what each tier does not cover and how the strategic role changes.
Ignite
$7.5K/ month
Build your growth foundation, then put it into market.
Designed for earlier-stage software companies that may not yet have a fully developed growth strategy. We help establish the ICP, positioning, messaging, acquisition priorities, and digital foundation needed to make website, search, content, and paid execution work together.
- AI-powered marketing site (up to 50 core pages) shipped in weeks
- On-page SEO foundation: titles, descriptions, headings, internal links
- Technical SEO: sitemap, robots, canonical, structured data
- AEO foundation: AI crawler access, indexability, answer-first structure, structured data
- GEO baseline: how assistants describe you today, factual consistency pass, 5 observed prompts
- Keyword + query research aligned to ICP (up to 2 personas)
- 4 net-new SEO pages per month (long-form or landing)
- Analytics + conversion tracking setup (GA4 + one attribution tool)
- Monthly performance report with prioritized next actions
- Async Slack channel, weekly written update
Covers onboarding, measurement setup, technical configuration, initial campaign architecture, and the AI-built marketing site of up to 50 core pages. Scoped separately: migrations off complex legacy stacks, custom application or product UI work, brand identity design, and content volume beyond the pages included each month.
Not included
- Paid media management
- Multi-language / multi-geo content
- Programmatic SEO
Momentum
$15K/ month
Turn an established GTM motion into a compounding growth system.
Designed for software companies with product-market fit, existing revenue, and a working GTM motion. We identify gaps, refine the growth strategy, and coordinate website, SEO, AEO, content, paid media, and conversion around the same buyers and business objectives.
- Everything in Ignite
- AI-assisted content engine: 12 SEO pages per month across clusters
- AEO program: observed citation tracking, answer-first pages, structured data, original evidence
- GEO program: earned mentions and disclosed coverage, listing and profile accuracy, correction of outdated claims, 20 observed prompts reported monthly
- Conversion rate optimization: quarterly experiments on core pages
- Paid media management on up to 2 channels (Google, LinkedIn, or Meta), $15K/month minimum media budget billed directly to you at zero markup
- Ad creative + landing page production for paid campaigns
- ICP-aligned campaign strategy with weekly bid/creative iteration
- Lifecycle + retargeting audiences built from first-party signals
- Bi-weekly strategy call, shared roadmap, live dashboard
Not included
- Programmatic SEO at scale
- Multi-brand / multi-product portfolios
Category Leadership
$30K/ month
Integrate with your GTM organization and scale what works.
Designed for established software companies with internal GTM leadership, defined markets, and multiple growth initiatives. Momentence operates as an integrated growth partner, connecting strategy to execution across digital acquisition, content, search, conversion, and performance measurement.
- Everything in Momentum
- Programmatic SEO: templated page systems for long-tail intent
- 20+ net-new content pieces per month across formats
- Advanced AEO: wider observed prompt set, original research program, answer coverage by buyer stage
- Advanced GEO: category narrative program, 50+ observed prompts across assistants, competitive mention comparison, correction workflow for wrong or outdated claims
- Paid media on up to 4 channels with dedicated creative studio
- ABM + intent data integration (6sense, Clearbit, RB2B, or similar)
- Editorial-grade content ops with in-house SME interviews
- Weekly strategy call, quarterly on-site or offsite planning
- Fractional Head of Growth-level ownership across the engine
Custom
$50K/ month, entry point
For more complex GTM environments.
Multi-product, multi-market, international, enterprise, or transformation engagements may require deeper strategy, specialized teams, additional channels, or custom operating models. These engagements are scoped individually.
- Everything in Category Leadership, scaled to your surface area
- Multi-language, multi-region SEO, AEO, and GEO
- Multi-brand or multi-product content and paid programs
- Multi-brand GEO: separate structured data and observed mention reporting per brand
- Fractional pod across strategy, SEO/AEO/GEO, content, paid, creative, analytics, and engineering
- Role allocation and delivery capacity tailored to each statement of work
- Custom integrations with your data warehouse and BI
- Executive reporting cadence aligned to board metrics
No metering
Scope, not a meter.
One flat monthly fee. No per-seat charges, no task or credit limits, and no overage or usage metering. The observed-prompt counts in each tier are scope, not a meter, and the published price holds for the full term.
| Cost line | Platform plus an operator | Momentence retainer |
|---|---|---|
| Software licence | $500 to $3,000+ / mo, metered by seats, tasks, and tracked prompts | Included in the retainer |
| Person to operate it | One growth or content hire at $110K to $140K base, roughly $12K to $16K / mo loaded | Strategist plus the SEO, AEO, GEO, content, and paid specialists behind them |
| Website and landing pages | Not included, scoped separately with a designer or dev shop | Included from Ignite up, built and shipped by us |
| Off-site GEO work | Not included, a tool can measure representation but cannot change third-party sources | Included in every tier: corpus building, entity consistency, misstatement correction |
| Paid media management | Not included | Included from Momentum up, flat fee, media billed to you with no markup |
| Ramp to first output | Hiring and onboarding, typically 3 to 6 months before the seat produces | First pages and the measurement baseline inside the first 30 days |
| Realistic monthly total | Roughly $13K to $19K / mo, one person deep, plus site and paid still unowned | $7.5K to $30K / mo published, whole growth layer owned |
We are biased toward the managed model because that is what we sell. If your team already has an operator and a website you are happy with, buying a tool is the cheaper answer, and we say so in platform vs agency.
Custom tier economics
What the $50K entry point covers.
Custom is a fractional multidisciplinary growth pod, not a larger retainer. Here are the disciplines the engagement gives you access to, with allocation set per statement of work.
Role allocation and delivery capacity are tailored to the priorities established in each statement of work, alongside the tooling, data, and reporting layer around the pod. The entry point reflects that access, not a markup on a fixed scope.
Multidisciplinary by design
One engagement gives you access to every discipline in the pod rather than a single specialist. Priorities shift between disciplines as the roadmap moves, without renegotiating scope each time.
Surface area, not effort
Every extra brand, product, geography, or language multiplies the structured data, content calendars, observed prompts, and reporting we maintain. Custom exists because that surface area does not fit a fixed tier.
Tailored to the statement of work
Role allocation and delivery capacity are set against the priorities in each statement of work, then reviewed as those priorities change.
Add-ons
Optional add-ons.
| Add-on | Price | Note |
|---|---|---|
| Long-form SEO article | $1,000 | per piece. Standard research and editing. Specialist interviews or original research quoted separately. |
| Landing page | $3,500 | per page. Copy, design, and build on your existing design system with standard integrations. |
| Additional paid channel | $2,500 / month plus $2,500 launch fee | One platform or market. Ad spend, creative, and landing pages excluded. |
| Video ad creative pack | $5,000 | 3 concepts plus 9 cutdowns (3 adaptations per concept), 2 revision rounds per concept. Client-supplied footage and assets. Production, talent, and voiceover excluded. |
| Localization (initial build) | From $5,000 per language | one-time, up to 20 standard pages or a defined word count. |
| Localization maintenance | $1,500 / month per language | Capped monthly page or word volume set in the statement of work. |
| Legacy CMS migration | Assessment from $4,500 | Execution quoted separately. Migration complexity is too variable for one fixed price. |
| AEO + GEO standalone program | $4,500 / month plus implementation fee | Monitoring and recommendations. Content and development execution scoped separately. |
| AI brand description snapshot | $2,500 | one-time. Strictly scoped prompts, engines, market, and language. |
| GEO deep-dive audit | From $5,000 | one-time. Competitive analysis and prioritized recommendations. |
Prices exclude media spend, premium data or software costs, stock assets, talent, production expenses and third-party vendor fees unless expressly included in the statement of work.
Scope
What can change the price.
Custom starts at the $50K entry point and moves up from there. These are the drivers that push an engagement above the entry point, so treat the floor as a starting number rather than a typical one.
- Number of products or brands under management
- Number of geographies or languages
- Ad spend under management (>$100k/mo tiers up)
- Depth of programmatic SEO surface area
- Number of prompts we observe for AI citations and brand mentions
- In-house content interviews and SME production
FAQ
Pricing questions.
Because 'contact us for pricing' wastes everyone's time. Software buyers deserve to know if we're in their range before a call. Our tiers are transparent; only genuinely complex portfolios get custom quotes.
Because Custom is a fractional multidisciplinary growth pod, not a bigger retainer. The entry point gives you access to strategy, SEO/AEO/GEO, content, paid media, creative, analytics, and growth engineering, with role allocation and delivery capacity tailored to the priorities in each statement of work. Below that number we cannot cover multi-brand or multi-geo surface area without thinning the team, so we would rather point you at Category Leadership.
Yes. The Growth System Diagnostic is a flat $12,500 for 30 days and produces the roadmap, the measurement model, the prioritized backlog, and the first 90-day plan. The full fee is credited toward your first three months if you start an ongoing engagement within 60 days.
Multi-product portfolios, multi-brand parents, multi-geography or multi-language, ad spend under management over $100k/month, or programmatic SEO at real scale. Anything beyond that fits inside a published tier.
Every tier is a 6-month minimum. Growth compounds; single-month engagements do not, and neither we nor you are set up to succeed on a shorter horizon.
No. Paid media budget is separate and goes directly to the ad platform on your account. We manage; you own the account and the spend.
Yes, at any renewal boundary, and mid-term when scope genuinely shifts (new product, new region, funding round).
No. The level of strategy we provide depends on your stage. Earlier-stage companies often need help establishing the ICP, positioning, messaging, buyer journey, and channel priorities that the growth engine will be built around. Growth-stage companies typically have those pieces in place, but they may be fragmented or inconsistently executed, so we help refine and operationalize them. Larger companies usually have established GTM leadership and strategy; in those engagements Momentence works within that system and improves execution across website, search, content, paid media, conversion, and measurement.
Not in the traditional sense. Momentence owns the growth layer of GTM. We work across the strategic decisions that directly influence your website, acquisition channels, content, search visibility, paid media, conversion system, and measurement. Broader areas such as sales compensation, territory design, customer success operations, corporate strategy, and organizational design are not part of the standard Momentence engagement unless separately scoped.
Yes. Momentence can operate as the growth function for a lean team or integrate with an established marketing organization. For larger companies, we typically work alongside internal marketing, product marketing, RevOps, sales, design, development, and executive leadership rather than replacing those functions.
Ready to scope your engagement?
30-minute scoping call. Bring your current stack, targets, and constraints. We'll tell you honestly which tier fits and where the gaps are.