Practical guides on modern software growth.

AEO · 12 min read

AEO Tools in 2026, an Honest Landscape Review

What AEO and GEO tools actually do, the five categories worth knowing, how to evaluate one, what no tool can do for you, and a minimum viable stack you can run for under $500 a month.

AEO · 11 min read

AI Visibility Metrics That Actually Mean Something

Definitions for the metrics that matter in AI search: citation share, share of voice, prompt coverage, description accuracy, engine splits, and the pipeline endpoint, plus how to instrument each one.

AEO · 12 min read

AI Visibility Platform vs Agency, How to Decide

Buy an AI visibility platform, hire an agency, or both. A decision framework covering scope, total cost of ownership with the operator counted, break-even points, and the failure modes of each model.

Paid · 11 min read

B2B PPC Agency Pricing: Fee Models and Real Cost

How B2B PPC and paid media agencies charge, what each fee model rewards, worked total cost math at $15K, $40K, and $100K monthly spend, and the break-even point against an in-house buyer.

Growth · 11 min read

What Makes the Best B2B Marketing Agency for You

Best is situational, not a ranking. The five decision axes that separate B2B marketing agencies, a scoring rubric, disqualifiers, and how to read the shortlist you already have.

Growth · 12 min read

B2B Marketing Firm vs In-House Team: How to Decide

A build-versus-buy framework for B2B software companies: real total cost of ownership, a scoring model, the hybrid setups that work, and how to hand execution back in-house later.

Growth · 11 min read

How to Evaluate B2B Marketing Companies

A vendor evaluation scorecard for B2B marketing companies: the five types, how to read a proposal, the red flags that predict failure, and the questions to ask on the first call.

Growth · 12 min read

How to Choose a B2B Marketing Agency

A diligence framework for choosing a B2B marketing agency: the four agency archetypes, what each fixes, the questions that expose weak shops, and the real cost of fragmentation.

Buying Guide · 12 min read

SaaS Marketing Agency Pricing: What Each Retainer Buys

What SaaS marketing agency pricing actually covers at every retainer band, how agencies build a price, and how to audit a proposal before you sign it.

Paid Media · 12 min read

How to Choose a B2B SaaS Paid Advertising Agency

How to evaluate a B2B SaaS paid advertising agency: fee models, minimum viable spend, measurement prerequisites, and the diligence questions that matter.

AEO · 10 min read

GEO vs AEO: Two Different Jobs Inside AI Search

GEO and AEO are related but not the same. AEO wins the citation on a specific answer, GEO shapes how models describe your brand. How to run both together.

Demand Gen · 8 min read

Inbound vs Outbound for B2B SaaS: How to Split the Budget

A practical framework for splitting growth budget between inbound demand capture and outbound demand creation, with the failure modes of each.

SEO · 10 min read

Best SaaS SEO Agencies in 2026

A criteria-driven comparison of the SaaS SEO agencies worth shortlisting in 2026: where each is strongest, where it is not, and how to pick one.

AEO · 9 min read

AEO vs SEO: The Difference and Why You Need Both

AEO is the discipline of getting cited by ChatGPT, Perplexity, Gemini, and AI Overviews. How it differs from SEO and how to run both together.

Website · 10 min read

How to Build an AI-Native Marketing Website

Ship a modern software marketing website in weeks: AI in the production loop, SSR performance from day one, and a design system marketing can extend.

Demand Gen · 11 min read

Software Demand Generation Playbook for 2026

How B2B software and SaaS companies combine site, SEO, AEO, content, and paid into one demand gen system that compounds instead of resetting.