GEO agency
GEO agency shaping how AI models describe your brand
Most AI answers name vendors without linking to them. If your program only chases citations, you are invisible in the answers that actually build shortlists.
Last updated October 2026. Pricing and scope reviewed monthly.
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The short answer
Momentence is a GEO agency for B2B software and SaaS companies. Generative engine optimization is the practice of shaping the corpus and entity data that generative models draw on, so that when a model writes about your category it names you and describes you accurately, whether or not it cites a page. We run it alongside AEO and SEO under one published monthly rate with a 90-day first term.
- GEO targets representation and shortlist inclusion, not just citations
- The levers are mostly off-site: entity consistency, reviews, roundups, comparison coverage, correction of stale claims
- Reported monthly as share of voice plus verbatim model output, from $7.5K/mo
Free original research
AI Discovery Technical Hygiene Benchmark 2026
We crawled 160 live software sites across 10 technical hygiene signals. Median score is 7/10, 52% serve a real llms.txt, and 38% publish no JSON-LD at all. Read the findings, or drop your email and take the raw dataset.
Fielded 2026-08-09. Free to cite and republish under CC BY 4.0 with a link.
What GEO is, precisely
GEO (generative engine optimization) is the practice of influencing what a generative model says about your brand and category. The surface is the generated text itself. The unit of success is representation: are you named in the shortlist, and is the description of your product, category, and pricing correct.
That is a different job from AEO. AEO structures your own pages so a model can lift and cite a clean answer. GEO works on the wider evidence base a model retrieves and generalizes from, most of which sits on other people's sites.
- Brand representation audit: verbatim model output across ChatGPT, Perplexity, Gemini, and AI Overviews
- Entity consistency across your site, schema, directories, review profiles, and social bios
- Third-party corpus building: review coverage, category roundups, comparison content, credible community presence
- Competitor displacement mapping on commercial shortlist prompts
- Correction workflow for outdated pricing, sunset features, and abandoned positioning
- Monthly share of voice and sentiment reporting on a stable prompt set
How we run GEO
We start by listening. One fixed prompt set, run across the major engines, captured verbatim. That gives two scorecards from one pass: whether you are cited (AEO) and whether you are named and described correctly (GEO).
Then we fix entities, because inconsistent naming undermines everything downstream. After that we work the corpus in priority order, targeting the specific third-party sources the models are already quoting in your baseline rather than a generic link list.
GEO, AEO, and SEO run as one program
These three disciplines share a prompt set, a content pipeline, and an entity graph. Splitting them across vendors doubles the cost and halves the signal, because the same page and the same schema serve all three outcomes.
That is why GEO is included in every Momentence tier rather than sold as an upsell. The tier determines depth: how many prompts we track, how much off-site placement work we run, and how granular the reporting gets.
Honest timelines
Entity and consistency fixes can change model output inside 30 to 60 days, because they resolve ambiguity rather than needing new sources. Displacing an incumbent in a competitive shortlist prompt is a 6 to 12 month program, since it depends on third-party sources publishing and refreshing.
Model output is non-deterministic and shifts between runs and versions. Anyone guaranteeing a specific phrasing or placement is selling something they do not control. We report the trend on a stable prompt set and attach the raw output.
Pricing, in public
Momentence publishes two programs: Growth Foundation at $7,500 per month and Growth & Acquisition at $15,000 per month plus a $15,000 monthly minimum ad spend paid directly to the platforms. Both start with a 90-day first term, then run month to month, with onboarding included and no setup fee. Multi-product or multi-market companies get a tailored engagement.
Self-qualify
Is this the right engagement for you?
A partner only helps if the problem lines up. Read both columns honestly.
This is for you if
- Your buyers research through AI assistants before they talk to sales
- Models currently describe your product, category, or pricing incorrectly
- You are absent from generated shortlists where competitors appear
- You want one partner running SEO, AEO, and GEO on a shared prompt set
This isn't for you if
- You need pipeline this month, in which case start with paid advertising
- You want a guaranteed phrase inside a model's answer
- You are pre-product and still searching for a category to be described as
- You want GEO reported as a single cherry-picked screenshot
The system
What we actually operate.
Eight stages between market demand and qualified pipeline. Step through each one to see what it produces and how it is measured.
Stage 01
Growth strategy and prioritization
One roadmap decides what gets built, published, and funded next, and what waits.
Pricing
Two programs, a 90-day first term.
You know the number before the first call.
Growth Foundation
Website, organic discovery, and conversion need coordinated improvement
90-day first term, then monthly
Minimum over the first 90 days
$22,500 in service fees
A stronger website and search foundation that turns more of your existing demand into qualified pipeline.
- Growth strategy and a shared 90-day roadmap
- Website improvements on your existing site
- Search and AI discovery (SEO, AEO, and GEO)
- Content production, 4 capacity units per month
- Conversion tracking and a monthly report
Growth & Acquisition
Ready to combine organic growth with paid acquisition
90-day first term, then monthly
Plus $15,000/mo minimum ad spend, paid directly to the ad platforms
Minimum over the first 90 days
$90,000 total
$45,000 in service fees + $45,000 in ad spend
Organic and paid acquisition working from one plan, one dashboard, and one team.
- Everything in Growth Foundation
- Paid campaigns on up to 2 channels
- Campaign creative and landing pages
- Production, 12 capacity units per month
- Live dashboard and bi-weekly strategy call
FAQ
Common questions.
AEO is on-site work that earns a citation when a model answers a specific question. GEO is mostly off-site work that shapes how models describe your brand and whether you appear in generated shortlists at all. AEO is measured as citation share, GEO as share of voice plus description accuracy.
GEO is included in both published programs. Momentence publishes two programs: Growth Foundation at $7,500/mo and Growth & Acquisition at $15,000/mo plus a $15,000/mo minimum ad spend paid directly to the platforms. Both start with a 90-day first term, then run month to month, with onboarding included and no setup fee. Add-ons are scoped in proposals.
No. Model outputs are non-deterministic and change between runs and versions. What we can do is fix the inputs we can reach, track a stable prompt set month over month, and show you the verbatim output behind every number.
There is real overlap. GEO uses third-party placement, review coverage, and roundup inclusion the way PR does, but it targets machine retrieval rather than human readership and it is measured on model output rather than impressions.
In almost every case yes. Buyers still verify AI answers with a search and a click, and the pages that earn citations are usually the same pages that rank. We run SEO, AEO, and GEO as one program for that reason.
Keep reading
Related pages.
Want an honest read on whether we can help?
Thirty minutes, no pitch deck. We will tell you which tier fits, what the first 90 days look like, and whether you are better served elsewhere.