AEO agency
AEO agency for citations in ChatGPT, Perplexity, and AI Overviews
Your buyers now ask an AI which vendors to consider. Being unranked is a problem. Being uncited is invisibility.
The short answer
Momentence is an AEO agency. Answer Engine Optimization is the practice of getting your content cited inside AI-generated answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We handle the content structure, entity graph, and citation tracking that make a software company quotable, and we run it alongside SEO rather than as a separate product.
- AEO optimizes for citation inside an AI answer; SEO optimizes for a ranking. You need both
- Deliverables include answer-first restructuring, entity schema, llms.txt, and prompt-level tracking
- Citation share across your category prompts is a reported metric, tracked month over month
What answer engine optimization actually is
Answer engine optimization is the discipline of structuring your content, entity data, and third-party presence so that large language models cite you when they answer questions in your category. It overlaps heavily with SEO, but the unit of success is a citation, not a position.
The same work is sometimes called LLM SEO or generative engine optimization. The naming is unsettled; the mechanics are not.
- Answer-first content structure: a definitional lead sentence every model can lift cleanly
- Entity graph and structured data so models can resolve who you are and what you do
- llms.txt and crawler access so AI systems can actually read the site
- Third-party presence, since models weight sources they already trust
- Prompt-level citation tracking across the major engines
Why AEO is a real channel, not a trend label
Software buyers have shifted a meaningful share of early research into AI assistants. That research happens before any click, which means it happens before analytics can see it. The shortlist is formed off-platform and arrives at your site as branded traffic that looks like it came from nowhere.
The practical consequence: you can be losing deals in a surface you are not measuring. AEO makes that surface visible and then contestable.
How we measure it honestly
We run a fixed set of category prompts against ChatGPT, Perplexity, Gemini, and Google AI Overviews on a repeating schedule and track whether you are cited, how you are described, and who is cited alongside you.
That measurement is directional, not deterministic. Model outputs vary between runs. We report the trend across a stable prompt set rather than pretending a single query is a ranking.
AEO does not replace SEO
Models cite pages that exist, are crawlable, and are corroborated elsewhere. Almost everything that makes a page citable also makes it rankable. Running AEO without SEO means building citations on a foundation that search cannot support.
This is why we run one program. Our detailed comparison of AEO and SEO covers the mechanics in depth.
Pricing, in public
Every engagement is published pricing on a 6-month minimum: Ignite at $6,500/mo, Momentum at $14,000/mo, Dominate at $28,000/mo, and Custom starting at $45,000/mo. You will know what this costs before you ever get on a call.
Self-qualify
Is this the right engagement for you?
A partner only helps if the problem lines up. Read both columns honestly.
This is for you if
- Your buyers research through AI assistants before they contact vendors
- You already rank reasonably and want the next surface
- You are in a category where AI answers name specific vendors
- You want citation tracking reported, not asserted
This isn't for you if
- You want a guaranteed position inside an AI answer, which nobody can sell honestly
- Your site is not crawlable and you are not willing to fix that
- You want AEO as a standalone product with no SEO underneath it
- You expect results without publishing anything new
Pricing
Published rates, 6-month minimum.
No proposal theater. You know the number before the first call.
Ignite
Pre-Series A software companies under ~$3M ARR
6-month minimum
Ship a modern AI-built site and stand up the SEO + AEO foundation.
Start with IgniteMomentum
$3M-$15M ARR software companies scaling pipeline
6-month minimum
Compound the site with a full content engine and paid media pod.
Start with MomentumDominate
$15M+ ARR software companies going after category leadership
6-month minimum
Full-stack demand gen: programmatic SEO, advanced AEO, multi-channel paid.
Start with DominateCustom
Multi-product, multi-brand, or multi-geo software companies
Custom term
Bespoke growth org for complex portfolios and international footprints.
Scope a custom engagementFAQ
Common questions.
An agency that optimizes your content, structured data, and third-party presence so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews cite you when answering questions in your category.
Effectively yes. Answer engine optimization, LLM SEO, and generative engine optimization all describe optimizing for citation inside AI-generated answers. The terminology has not settled; the practice is the same.
No, and neither can anyone else. Model outputs are non-deterministic and change between runs and versions. What we can do is track citation share across a stable prompt set and improve it month over month.
First citations on tuned pages typically appear within 90 days. Consistent citation share across a category prompt set takes longer, generally 6 to 12 months.
Usually not. AEO is mostly content structure, entity schema, and crawler access, which is stack-flexible. If your site blocks AI crawlers or renders content client-side only, that gets fixed first.
Keep reading
Related pages.
Want an honest read on whether we can help?
Thirty minutes, no pitch deck. We will tell you which tier fits, what the first 90 days look like, and whether you are better served elsewhere.