SaaS demand generation agency
SaaS demand generation agency running one integrated engine
Demand gen breaks when channels are owned by different vendors optimizing different numbers. We run the whole engine on one scoreboard.
The short answer
Momentence is a SaaS demand generation agency for B2B and B2C software companies. We own the marketing site, SEO, AEO, content, and paid advertising as a single system measured on qualified pipeline, so the compounding channels and the immediate channels reinforce each other instead of competing for credit.
- One team, one scoreboard: qualified pipeline, not per-channel vanity metrics
- Paid media buys immediate signal; SEO and AEO compound off what paid learns
- Published pricing from $6,500/mo on a 6-month minimum
What demand generation means when it is done properly
Demand generation is the system that creates, captures, and converts buyer demand into qualified pipeline. Creating demand and capturing it are different jobs, and most programs quietly do only the second while reporting it as the first.
The multi-vendor structure is what breaks it. An SEO agency reports rankings, a paid agency reports cost per lead, a content agency reports posts published, and nobody is accountable for pipeline. Every number goes up and the number that matters does not.
How the channels feed each other
Paid advertising is the fastest source of truth. Within weeks it tells you which messages, offers, and segments actually move buyers. That signal is expensive to buy and nearly free to reuse.
We feed it directly into the compounding channels: the message that wins in an ad becomes the H1 on a landing page, the objection that kills conversion becomes a content cluster, the segment that converts best becomes an industry page. SEO and AEO then hold that ground without ongoing spend.
- Paid finds the message; organic makes it permanent
- Search demand tells paid which categories are worth bidding on
- AEO citations shape the shortlist before either channel gets a click
- The site converts all of it, which is why we own the site too
The first 90 days
Weeks one to three: ICP and message audit, funnel diagnosis, analytics and conversion tracking, and a prioritized channel plan. We usually find at least one conversion leak worth more than the first month's fee.
Weeks four to twelve: paid experiments running for signal, foundational SEO and AEO work shipping, and the first content cluster live. By day 90 you should have real message data, a fixed measurement layer, and organic assets in the ground.
What we do not do
We do not run outbound SDR teams, cold email sequencing, or event booths. We do not buy lead lists. We do not report MQLs as pipeline.
If your gap is outbound, we are the wrong partner, and we will say that on the first call instead of after the contract.
Pricing, in public
Every engagement is published pricing on a 6-month minimum: Ignite at $6,500/mo, Momentum at $14,000/mo, Dominate at $28,000/mo, and Custom starting at $45,000/mo. You will know what this costs before you ever get on a call.
Self-qualify
Is this the right engagement for you?
A partner only helps if the problem lines up. Read both columns honestly.
This is for you if
- You have product-market fit and need repeatable pipeline
- You are tired of coordinating three agencies who blame each other
- You can fund both paid and organic simultaneously for 6 months
- You want one number, qualified pipeline, as the scoreboard
This isn't for you if
- Your primary motion is outbound SDR
- You want a single channel and nothing else
- You need a lead volume number this month at any cost per lead
- You are still testing whether the product has a market
Pricing
Published rates, 6-month minimum.
No proposal theater. You know the number before the first call.
Ignite
Pre-Series A software companies under ~$3M ARR
6-month minimum
Ship a modern AI-built site and stand up the SEO + AEO foundation.
Start with IgniteMomentum
$3M-$15M ARR software companies scaling pipeline
6-month minimum
Compound the site with a full content engine and paid media pod.
Start with MomentumDominate
$15M+ ARR software companies going after category leadership
6-month minimum
Full-stack demand gen: programmatic SEO, advanced AEO, multi-channel paid.
Start with DominateCustom
Multi-product, multi-brand, or multi-geo software companies
Custom term
Bespoke growth org for complex portfolios and international footprints.
Scope a custom engagementScope
We run inbound, not outbound.
FAQ
Common questions.
It owns the systems that create and capture buyer demand: the marketing site, organic search, answer engine visibility, content, and paid media, measured together on qualified pipeline rather than per-channel metrics.
Together, always. Paid buys fast message signal and organic makes the winning message permanent. Splitting them across vendors is the single most common reason demand gen underperforms.
Paid can produce qualified conversations within weeks. Organic contribution builds over 6 to 12 months. That difference is exactly why we run both from day one.
Published tiers from $6,500/mo to $28,000/mo, custom from $45,000/mo, all 6-month minimums. Paid media budget is separate and goes directly to the platforms.
No. We are inbound and demand capture. If outbound is your gap, we will tell you on the first call.
Keep reading
Related pages.
Want an honest read on whether we can help?
Thirty minutes, no pitch deck. We will tell you which tier fits, what the first 90 days look like, and whether you are better served elsewhere.